Prisma

Mission Objective

Help the company better message their transformation to a print technology company to attract more enterprise prospects.

1 Goals

CREATE BRAND MESSAGE

Establish a message focused on offering marketing technologies.

CONTENT STRATEGY

Create and implement a content strategy to support the new messaging.

INBOUND MARKETING

Integrate a new CRM to better connect the company’s marketing efforts.

2 Strategy

Plan and implement an inbound
the campaign around two key pillars of the
company with content optimized for
SEO.

Develop personas based on interviews
with clients to develop messaging that
addresses the initial worry of hiring a
new vendor followed by the relief felt
when working with Prisma.

Develop a content offer strategy to
increase incoming leads and website
visits.

3 Outcomes

IMPROVED VISIBILITY

Website traffic visibility has established a baseline and continued analytics and reporting will track future growth.

ACCELERATED CONTENT

Posting two pieces of content each week in anticipation of increased organic searches and prospective leads.

M11 has been a fantastic partner, they asked great questions to understand our business and goals. The team members there are experienced pro’s, responsive, thoughtful, and detailed. They are a great asset to any company looking to take it to the next level.

Nicole Matt

Marketing & Business Development Manager