Novatio Orthopaedics

Mission Objective

Refresh a newly-launched orthopedic practice separate from the hospital system.

1 Goals

BRAND ENGAGEMENT

Establish a unique brand that communicates all their offerings rather than just surgeries.

BUILD BRAND AWARENESS

Build trust and awareness of the new practice in the community.

NEW PATIENT REFERRALS

Create a referral-based link with current patients to support growth.

2 Strategy

Share reviews and actual patient testimonials on social media and radio.

Position the brand around medical service offerings branded as “Full-Circle Orthopaedics.”

Develop a marketing plan, including a radio testimonial advertising campaign, point-of-community signage, print material, and event sponsorships.

3 Outcomes

ORGANIC GROWTH

Patient traffic to the practice increased from 10 to 75 patients.

BUILDING MOMENTUM

Revenue growth has accelerated year over year and the brand is recognized throughout the community.

Moonshot 11 has been instrumental in helping our Orthopaedic practice get established in St. George, UT. They’ve become a strategic partner for us handling all our branding and marketing needs which has allowed us to focus more on the operations of the practice. I’m so excited about what moonshot 11 has done for Novatio, that I tell as many other businesses I know about them!

Michael Manning, DO

Surgeon, Novatio Orthopaedics