ComfortFit Dentures

Mission Objective

Launch a new dental practice in an established saturated market

1 Goals

BRAND ENGAGEMENT

Connect brand to deliver against consumer need to feel secure.

DRIVE BRAND AWARENESS

Build top of mind awareness that new practice exists.

NEW PATIENT CAMPAIGN

Bring in new patients for scheduled appointments.

BUILD COMMUNITY ENGAGEMENT

Connect dentist and practice as a fixture in the new community.

2 Strategy

Connect the brand position to the strong consumer need to feel secure with a new name, “ComfortFit Dentures” and a tagline of “Comfortable. Always.”

Integrate a heavy-up marketing plan across radio, print, out-of-home advertising, and local social media outreach for one year after launch.

Create an advertising campaign through
Facebook with a multi-channel nurture
workflow, including email, text, and warm
calling to schedule new patients.

Develop a community outreach plan to
include community fairs, events, and a “WE
CARE” initiative to assist the community in
response to COVID-19.

3 Outcomes

EXCEEDED MONTHLY REVENUE

Growth 30% above projected target.

PAY-PER-CLICK CAMPAIGN

Drove an incremental ten new patients per week.

COMMUNITY ENGAGEMENT

Became key partner for “WE CARE” community
initiatives with in-kind media support.

I never thought our tiny practice would be able to exceed our revenue goals within the first year of opening. But, with the help of the team at moonshot 11, we’ve been able to increase the number of leads and patients scheduled. Plus, I just know my business and our marketing efforts are in good hands. Thank you, moonshot 11! You’re awesome!

Dr. Brandon Arnow

Owner, ComfortFit Dentures